Following on from my previous post last week, regarding the importance of the time we spend as artists promoting our work, it is with pleasure (and relief) I can announce the launch of my new website.
Those of you who have come to this post via the website have already seen the results of the hard work put in by the company who have designed and built it for me. For those of you who have reached my Blog via another route can view the current version at http://www.andrewforkner.co.uk
My previous website was one that I designed and built myself, using Microsoft’s Frontpage software. Over time it it went through several major overhauls as I endeavoured to create a more professional looking and effective site, but even though I researched the complexities of SEO (Search Engine Optimisation) and made numerous adjustments to my ‘baby’ it never truly lived up to it’s potential.
I had thought on many occasions about having a new site created professionally, but was slightly concerned about relinquishing the control and the freedom to make changes. managing a site myself meant that within 15 minutes of completing a new painting it could be uploaded for the whole world to see. Well, that’s the theory, but of course if the site was not achieving reasonable rankings on the search engines, then the ‘whole world’ would not even be aware that this new artwork even existed. Most people, when searching for sites related to a particular subject/genre are not likely to look through more than the first few pages of search results, so if your ‘pride & joy’ is languishing down the list on page 15 or 20, then it is unlikely ever to have the opportunity to divulge it’s secrets.
So, what was required was a solution that allowed for a professionally designed and optimised site, with subsequent user-friendly access to allow me to control the ongoing management. With my new site I can add and remove artwork in moments (just as before), I can alter layouts, colours and just about any aspect of the site that I need to, but I still have the back-up team of ‘techies’ that I can call on if I have problems. The best of both worlds.
It is undoubtedly a ‘work in progress’ and will continue to develop over time, but I am happy that from this point onward I will be the one responsible for that development.